All types of business are getting a lot of benefits from article submission. Even offline businesses are beginning to recognize the marketing power of publishing online articles. If you would like to take advantage of this to help your business, but do not know how to use articles in your marketing, take full advantage of the tips in this piece.
Design a logo. There are some individuals that believe that recognizable logos are only for major corporations. Regular readers will become familiar with your logo and be inclined to visit when they see it on the Internet. Giving your customers a memorable logo can give your name the familiarity and recognition that will improve your business.
Keep your website fresh by posting new content on a consistent basis. Search engines don’t list your site once and then forget about it. They automatically check your site for new content on a regular basis and change your search rank based on how current the information is. New articles continuously improve your site’s search engine rankings and also encourage return readers.
Continue to regularly post new articles. Most search engines re-index their approved sites on a regular schedule. New articles continuously improve your site’s search engine rankings and also encourage return readers.
Keyword Usage
Don’t write articles in a way that lets people tell that they’re built around keywords. Not only will repeating the same keyword over five times during the same article turn off readers, search engines will see through your schemes as well. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.
Submitting lots of articles is key. If you are utilizing blog networks as part of your article submission strategy, it is important to maintain a constant flow of article submissions. In order to adequately promote just one keyword, you have to submit a large amount of articles that contain the keyword. If your particular keyword is in a competitive category, plan on a minimum of five article submissions to directories and double that to blog networks. To get a higher ranking on private blog networks, you need to make 50 posts.
Think about outsourcing. If you are not a very good writer or you don’t have time to write, hire someone who can write articles for you. Although having someone write for you will cost you money, it can turn out to be well worth it when you are able to offer regular posts.
You’ll quickly discover that article advertising is a valuable online tool. You can boost online visibility and provide a clear message every time you write a new article. Even if you plan to use an article marketing service, you should understand the ins and outs of this valuable business tool.
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