Marketing with email usually makes people look away when someone starts talking about it. By doing your research, you will learn how helpful email marketing can be.
Keep your marketing copy on a personal, friendly level. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Every email should contain one clear message. This can help to keep your customers from becoming bored or confused by information overload. Create one simple message that is short and direct to the point. People will appreciate having access to clear information and not having to read through a long email.
Do not send out unsolicited emails. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Try using A/B testing on your subject lines. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This gives you the information you need to figure out which subjects work and which don’t.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Present special articles or information that is unique to the email and not your site. Also give your valued subscribers some exclusive offers only available for people on your mailing list. You should send out specials and holiday greetings, don’t only send emails when you want something.
Make sure that people actually want to receive emails from you by using a double opt-in strategy. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Only use email marketing to target people who have give you permission to contact them. Mailing people who are not familiar with you or your product can look like spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
Try to only send one email a week. Your readers most likely are busy and probably have many messages daily. If you send too many messages, your customers may begin deleting them unread.
Avoid sending out important marketing messages too close to major holidays. Because people are not checking email as frequently around these times, your email is more likely to be ignored. Keep in mind that there could be exceptions to this. These might include emails about Black Friday specials or other occasion-specific campaigns.
Now, you should know more about email marketing and how it will help your business accomplish your goals. By applying what you’ve learned to your own marketing strategy, you should see a change for the better in no time.
Before sending any emails, be sure to proofread them thoroughly. It’s important to make sure that your email communication is grammatically and stylistically correct. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Also, if you place links in your email, test them to make sure they work.