When business owners begin e-mail marketing, they need to be certain that they understand the rules and manners involved. You want to deal with marketing via email in a certain way; you need to make sure your customers are satisfied and that they want to keep getting your messages. Below, you will find some helpful tips on email marketing etiquette.
The first commandment of email marketing is to never send unsolicited messages. If you send emails that are unsolicited, people will think you are a spammer. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Personalize your emails wherever possible. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. As an example, you can recall why a customer signed up within your email.
Know your audience and be focused. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This can help you grow your readers organically.
Use A/B testing to see which emails are successful and which ones aren’t. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This lets you know which subject lines are successful and which need some work.
Consistency is important. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Choose a font everyone can read easily. After a few messages, people will start to recognize when you send an email, and will pay attention. Familiarity is vital in any business, more importantly in email promoting.
Understand that the ultimate goal of an e-mail marketing campaign is to generate more sales. What you want is for every email to entice the reader to buy. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
All emails should be proofread before they are sent out. It’s important to make sure that your email communication is grammatically and stylistically correct. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Double-check your links to make sure people can access your website.
Receiving Emails
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
As you can see from the article above, it is very important that a business owner practice proper email promoting protocol. Your clients will quickly unsubscribe from your mailing lists if you do not treat them with the respect they deserve. Use this advice so that you have satisfied customers that will keep coming back.
To get customers enthused about getting your emails, give prizes away through your newsletter. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
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