Although marketing with email is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. Even though e-mail marketing has been used for some time now, it hasn’t gotten old. New strategies and techniques are constantly being made to make marketing emails effective and fresh. Use these tips to make e-mail marketing a fun and exciting venture for your business.
Use as many sources as possible to help you find out as much as possible about e-mail marketing. Books on the subject may be available in libraries and online. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.
Test email formats. New offers and the most crucial information should always be at the top. But you should try different formats to see which one gives you the most responses. Once you realize what is successful, stick with it. Your customers will know what’s expected from both ends, as well as where to look when seeking out more information.
Keep your marketing copy on a personal, friendly level. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Try to not send more than a single e-mail marketing message in a week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Major holidays are generally not the best time to send marketing emails. People are off doing things rather than sitting at their computer reading emails. Certainly there are exceptions to this rule. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
As you can tell, the good old marketing email is still an effective tool for your business. The benefits and rewards of a well-organized email promoting campaign are significant and proven. By making use of the preceding tips, you can enjoy some of those rewards yourself!
Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.
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