It might be tempting to send emails to just anyone, but it’s critical that the people to whom you send email marketing messages are pre-qualified. One of the fastest ways to destroy the trust of your customers is to spam them with unwanted email. The following tips will help you run an effective marketing with email campaign.
Do your best to keep your email message personal. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. These types of emails will provide your customers real value and encourage them to tell their friends about your company. A good referral program can increase your number of customers.
You don’t want to send marketing emails to people who haven’t asked for them. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Subject Lines
Test out variations of what you want to use on your subject line by using A/B testing. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Keep your emails consistent. Use your logo and a standard color scheme in each email you send. The font you choose should be something that everyone can clearly see. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity cannot be underestimated when developing a business strategy.
To get subscribes psyched up about your emails, offer special promotions and discounts that are only available for those on your mailing list. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
It is of the utmost importance to have the emails being sent to people who have chosen to receive them. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Apply the information you have learned here so you can have a better idea on how the opt-in email process works.