Successful article advertising campaigns are successful because the business person behind them has taken the time to learn the tricks of the trade before launching a campaign. This article is a shortcut to successful article advertising that gets rid of that pesky “trial and error” stuff.
Try using freebies. Freebies give people the impression that they have gotten something valuable and will be more likely to buy your products if you have shown them what they can expect. By including your logo on the freebie, you can get some great free advertising. This is something to consider as you are selecting the products.
Outsourcing is something to consider. If you are not a very good writer or you don’t have time to write, hire someone who can write articles for you. Although this may seem like an expense now, eventually it will prove to be very helpful in terms of generating traffic and saving you time.
Make a personal logo. It is often thought that only big companies can have good logos that people remember, but clearly this is false. Readers who visit your site often will come to recognize and trust your logo, and seeing it on another blog or forum may remind them to visit. Giving your customers a memorable logo can give your name the familiarity and recognition that will improve your business.
Make your articles your own. Using your personality when writing articles appeals more to the reader. Stay honest and informative while maintaining a unique tone. Readers will see this and feel more comfortable with you as a person.
Don’t look to an automated writing service for all of your article marketing. While these services can offer you a significant quantity of articles in no time, they probably will not be high quality. You’ll find many of their writers don’t even speak English as a first language! Try your best to write your content yourself. After a while, you’ll be able to crank out articles quickly with little thought.
Give you readers a goal they have to achieve after reading your article. Readers would love to solve their problem in a few, simple steps, but they are savvy enough to know that they are probably not going to find all their answers that easily. Before you begin writing your article, plan out what you think your readers should do after reading it. If you can plant that in your article, you will have readers handing out their money for the results.
Read the rules of the article directory. There will be a variation on the rules, dependent on which directory you are submitting to.
Read through the excellent tips provided in this article, and use them to put together your own effective marketing strategy. Use this advice to show you what to do and how to get it done appropriately, so that you find success with article submission.