Unfortunately, when someone hears the term “email promoting”, the word “spam” comes to mind, which is really off-putting. It’s your job to make your email campaigns enjoyable enough that people want to open and read your messages. The tips in this article will set you on the right path to the perfect email campaign.
Before getting involved in an e-mail marketing effort, you must obtain permission to email each person on your list. If not, you will be looking at many spam complaints and loss of customers.
The primary reason for email marketing is to lead customers to purchase your products or services. What you want is for every email to entice the reader to buy. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.
Email only those you know. Mailing people who are not familiar with you or your product can look like spam. They won’t know if they know who you are, and then they will think about whether they care at all about the actual content or your email. They will just send your email to their spam folder, and it will be a huge waste of your time.
Avoid major email promotions around holidays like Thanksgiving and Christmas. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Certainly there are exceptions to this rule. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Minimize your use of graphics in your emails to customers. Many email programs will block out graphics, making it a waste of time to utilize them. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Each email should have one clear message. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Think of what your message is, and say it clearly and simply. In the end, your customers will be thankful for being given the information in a concise and organized manner.
The more you allow your customers to customize their experiences, the better your campaign will be. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. The more control they have over the process, the more comfortable they will be.
Always make your audience a priority when you send out emails. What does your reader want to see? What are their reading preferences? How is it possible to convert these thoughts into revenue generating opportunities? Find your answers in the information above and then get ready to watch your marketing campaign succeed!