Marketing with email is not hard to do, but it does feature certain conventions and standards that business owners should familiarize themselves with before they get started. Keeping your email communications professional is key to building strong relationships with your customers. Keep reading to learn more about e-mail marketing etiquette.
Only send emails to people that you know. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. They’ll wonder whether they are interesting in what you are selling or not. This can make them delete your emails and waste your time.
Test variations of your subject line via A/B testing. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Don’t send spam emails promoting your products. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Make sure that email formats are tested. Always place new offers and the most vital information at the top of the emails you send. You should however experiment with various formats in order to identify which format elicits the most responses. When you find one that works, stick to it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Be consistent with your email layouts. All of your emails should employ the same color scheme and feature the same logo. Always use a legible font. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity is vital in any business, more importantly in marketing via email.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Provide your subscribers with special articles that they might not can locate on your site. Also give them deals on whatever products and services you sell. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Try to make your email as personal as possible. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
As this article has shown, it’s key for marketing with email companies to follow proper etiquette. If you are not courteous to your customers, you will quickly see them dropping out of your email subscriber list. Use this advice to avoid annoying your happy customers.