Make the presentation of your products informative and attractive. It will make consumers more likely to buy from you. Could it really be as simple as that? You bet! If you can design a marketing campaign through your emails that meet these standards, then it will likely be a success. This guide will give you the advice that you need, so make sure to read on!
Do you want to be known as a spammer? If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
All emails should be proofread before they are sent out. It is imperative that your emails be error free. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Additionally, if you use email links, make sure they aren’t broken.
Any message you send out should be proofread for spelling, grammar, and sentence structure. It is important that all the emails you send are correct. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Test links that you include in your email to be sure they are working.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This method of e-mail marketing gives readers a good value for participating and motivates them to spread the word. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
Subject Lines
Try using A/B testing on your subject lines. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Make subscribing to your mailing list a two-step process. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Test different formats for your email. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Try out different approaches to see what gives you the best reaction. When you determine what works, continually use it. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.
Marketing via email should no longer be such a mystery to you, so start sending out those eye-catching messages right away. When designing the format, think about what would grab your attention if you were thinking of buying the products you offer. Once you see how quickly you get results, you will be amazed.