If you think that email can no longer be used as an effective marketing tool, think again! Even though marketing emails have been going out since the early days of the Internet, the field still offers rich potential. New strategies and techniques are always evolving and they can keep your e-mail marketing efforts fresh and effective. Use these tips to make marketing via email a fun and exciting venture for your business.
Send emails to people who are familiar with you and request your notifications. Mailing people who are not familiar with you or your product can look like spam. They’ll consider your email spam, defeating your marketing strategy. They may just delete your message; what a waste of time!
Craft one message that’s clear in every email. You don’t want your consumers to be overwhelmed or bored by the content in your email. Build one clear, concise point for each email. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Ensure that you only email people who have opted in to your list. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. They’re likely to delete your email, wasting everyone’s time.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Indeed, a referral program can be a good method to grow your customer base and subscriber list.
Test different formats for your email. Include important details and the latest information right at the beginning of your emails. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. Stick with what works. Your customers will be more comfortable with something that is useful and familiar to them.
It still pays to use marketing with email. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!
Use gentle marketing language, not the “Hurry up and buy! the way you go about it. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. Everyone knows you are trying to generate sales, so keep it on a professional level to build a strong relationship with your customers. They’ll respect you for this and will probably purchase from you.