E-mail marketing is one of those subjects that makes people cringe when they hear others discussing it. Taking the time to really learn everything you can about e-mail marketing can ensure you take full advantage of what it is capable of.
Find out who your audience is and then target their wants and needs. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Always include some sort of subscribe link in the body of your email. This will make it easier for your readers to refer the link along to other people. This allows your database to grow organically.
Before sending any emails, be sure to proofread them thoroughly. All correspondence should be completely coherent and error-free. Before sending out messages, make sure the email layout is easy to use as well as nice to look at. Test any links within the context of your email, so that you know they work.
Do not send marketing emails to those who have not requested them. If you send emails that are unsolicited, people will think you are a spammer. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Include special offers and promotions available only to recipients of your emails. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. In fact, referral programs are great in growing both your customer base and email base.
Keep in mind that major holidays are not the best time to send out important emails. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. There are always exceptions, though! Perhaps you want to target a Black Friday deal or a Cyber Monday special.
Email Programs
Be certain you send correspondence only to those eager to receive it. Emailing random people is considered spam and could get you in trouble with your ISP or web host. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
With any marketing via email materials, limit the use of graphics. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
This article should have helped you understand some of the most effective means of creating a successful marketing email. As you begin applying these techniques, you should see a noticeable improvement in your marketing via email strategies.