If you think that email can no longer be used as an effective marketing tool, think again! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. New methods and ideas are continuously being generated that make marketing emails unique and interesting. This article discusses some tips that can make email work for you.
Do not engage in the distribution of unsolicited email. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Keep your emails as personal as they can be. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.
Pick an audience to target. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This allows your database to grow organically.
Every customer on your email list should be someone who clearly opted in to your email promoting campaign. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Each message needs on clear message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Each email should have one specific focus. Your customers most certainly will appreciate your efforts.
In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. Marketing via email makes your readers feel more valued, as well as encourages them to invite friends. You can grow your email list by offering a referral program.
Don’t over use words like “Buy now!” It will eventually backfire. Customers may be put off by what appears to be “spam” at first glance. In order to market your products or services effectively, you should instead strive to develop a relationship with your customers first, and present your business in a respectable fashion. They will be thankful for this and may even purchase something from you.
Experiment with, and evaluate, different email layouts. Include the information that is most important, as well as new offers, at the very beginning of your emails. Try different formats in order to see which elicits the most responses. Once you know which ones will work and which ones won’t, keep doing the successful ones! Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.
It still pays to use email promoting. Take what you’ve learned here to heart and always be ready to implement new and innovative email marketing methods. This strategy will serve you well for years to come.
