How can you bring in new customers on a limited budget? A great way to do this is to take advantage of e-mail marketing. Take the time to read on if you are not too familiar with this strategy. This article is here to help you familiarize yourself with the basics of e-mail marketing.
Be certain you send correspondence only to those eager to receive it. Your emails will appear to be spam to those who are unfamiliar with your company. People will wonder if you are someone that they know, or if they even care! This may cause them to simply delete your email, which is just a waste of your time.
If you intend to undertake an e-mail marketing campaign, it is important that you have permission from those that you intend to email, and that means each and every person who’s address you intend to utilize. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Don’t email people that you do not know. Emailing random people is considered spam and could get you in trouble with your ISP or web host. They’ll consider your email spam, defeating your marketing strategy. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Do not send emails encouraging people to ‘buy now’. It will eventually backfire. It is considered spammy and could cost you your good image. Instead, build a relationship with your customers and stay professional. They’ll respect you for this and will probably purchase from you.
Subject Lines
Test variations of your subject line via A/B testing. Choose an email and use two different subject lines to see what works better. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
If you plan to tackle email marketing, you need to know you have to have the permission from all those you wish to include on your email list. If you do not, people will complain of spam and you may lose customers.
Email promoting is a great tool for selling your product, but only if you keep sales in mind. Therefore, every email you send should increase the likelihood that subscribers will buy. Announcing special offers, debuting new products, and revealing new information about existing products are just a few of the tactics you can use to build this momentum.
Email marketing can be useful for business, and can cost half as much as other marketing methods. For the low price, there’s really no reason not to use e-mail marketing! Use the tips you’ve learned here to implement your own marketing strategy and increase sales today!
Mark Baker
