This video explains the basics of the HUBZone certification program for small business federal contractors.
HUBZone certification allows certain small businesses to compete for set-aside contracts aimed at spurring investment in low median income or high unemployment areas.
This post is part of a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.
It’s becoming more popular to use advertising to build a business and increase revenue. The Internet provides plenty of free opportunities to get your message out to a wide variety of people. One such opportunity is called article syndication. Read through these tips to learn more.
If your website allows viewer comments, try using a “no follow” attribute. If a spammer posts links to sites without your permission, web crawlers will not follow a link automatically. This will keep the search engines from thinking your website is spam because it has links to spam sites on it and decreases its reputation.
Your articles should be readable for years to come. You shouldn’t write articles on information that’s only true in the present time. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If they’re able to go over older articles and can still leave satisfied, they will also probably keep up with your new material.
Create a logo for your business. Logo recognition is not just for major brands and corporations. Site visitors will soon start recognizing your distinct logo, and spotting it elsewhere might prompt them to visit your site. Readers are the people you need to see as customers, so give them a logo they can become familiar with.
Blogger is a great way to get your company noticed. Blogging is typically free, and a great way to engage customers. Blogs are simple to start and they are attractive and interesting for visitors.
Make sure your first paragraph is the best. Search engines and your readers place the most importance on your first paragraph. By incorporating the most pertinent information in the article’s first paragraph, you can grab your reader’s attention. Make it interesting and just informative enough so that people want to know more. To ensure they keep reading, they have to want to find out more.
Using your native tongue when you write is very important. Don’t try marketing to another target audience, even if you’re sure that you’re fluent in a different language. It is possible that you will butcher the language and write nonsensical pieces. It’s better to stick to the language you’re fluent in.
Your articles should be readable for years to come. Avoid writing about topics that are only good for the present time. Your readers should still enjoy an article even if it is several years old. Writing timeless pieces will help increase your readership.
As you have just read above, there are many ways you may have never thought of when it comes to writing and distributing your articles, in order to entice traffic or to promote your website. If you can follow these methods, you can start to increase your business’s size and profile in no time.
This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.
Business owners who are novices in the area of marketing via email normally are not familiar with the correct etiquette. There is a right way to be professional with your email promoting and keep clients happy. Read this article for some more email marketing tips.
Do your best to keep your email message personal. Like all marketing, customers are more likely to sign up for those who add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
When developing an marketing via email plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.
Do your best to keep your email message personal. When a business is more personal, they feel that they can better relate to them. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Do not ever send emails with headlines such as “Buy now”! It will eventually backfire. This is not a good way to go about doing this and you may be considered a spammer. Instead, focus on building a solid relationships through informative or useful content your readers will enjoy. You will create a better relationship with your customers and increase the likelihood of them utilizing your services or products.
Always proofread emails that you send. Sending an email with typos or incorrect information is bad for your image. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. Also, if you place links in your email, test them to make sure they work.
Utilize various resources and learn as much as you possibly can about the concept of email promoting. You may find many books online and in libraries. Some areas even offer classes to help you improve your knowledge.
Always have one clear message in each email. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Determine the one message that you need to get across in the email and focus on that idea. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Make sure that email formats are tested. Make sure that the information that’s very important is at the top, as well as new offers. Be sure to try various formats to see what gets the best feedback Then, when you figure out what works for you, you want to use it to your advantage. This helps your customers form expectations about future emails and lets them easily find the information they’re looking for.
Now you know why marketing with email protocol is so important for a business owner. If you aren’t nice to your subscribers, they will opt out of the email list. Use the tips you have just read to send out the best emails possible.
The mission of the Department of Transportation revolves around the idea of serving the United States of America through the development of a fast, safe, accessible, efficient and convenient transportation system that will meet our essential national interests and at the same time would improve the quality of life today, and in the future.
This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.
The United States Federal Government launched the Benefits.gov Website in 2002 in the hopes of providing every American with easy and convenient online access to government benefits and programs.
This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.
Both seasoned homebuyers and first time home buyers want the closing process to go smoothly.
This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.
United States Department of Agriculture was established to provide leadership on food, natural resources, agriculture, and other associated issues that are all based on sound public policy, the best available technology, and efficient and effective management.
This post is part of a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.
We’ve read stats showing that Blacks have a buying power of $1.2 Trillion dollars and that Black women are starting businesses at a faster rate than any other group, but is this enough to change the economic inequalities that plague Black neighborhoods?
This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.
Any company that wants to succeed online should develop good relationships with its customers. An excellent way to achieve this is through email marketing. Here are some smart tips to make marketing with email work for you.
Do not engage in the distribution of unsolicited email. If you send emails that are unsolicited, people will think you are a spammer. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Focus on one idea with every email message. Don’t overwhelm your reader with a ton of text! Keep your messages on topic, of reasonable length, and interesting to read. Your customers will be happy that they’re not being bombarded with too much information.
Keep your marketing copy on a personal, friendly level. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Always obtain permission before you contact your customers via email. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Limit your email marketing messages to one per week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Branding your business is essential, and it should be incorporated in your email marketing endeavors, as well. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This fosters brand recognition among your subscriber base.
Only use email marketing to target people who have give you permission to contact them. Mailing people who are not familiar with you or your product can look like spam. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. They may just delete your message; what a waste of time!
Passive Feedback
Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. Passive feedback is much more subtle and not noticeable to the reader. This involves tracking which links get clicked the most, where people go once they’ve clicked the links, and how well each email does profit-wise.
If you want to succeed in business, you need to have a good marketing plan. In this day and age, email is a great way to market to an audience. Utilize the advice provided above in order to maximize your value of marketing with email and achieve success.
Try using A/B testing on your subject lines. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Mark Baker
