Article marketing is not only about writing. There are many ways to succeed with article advertising without being a great writer. This article sets for some basic guidelines for starting out in article syndication, reaping its benefits and selecting ideal distributors.
Don’t feel that you need to stick rigidly to AP style requirements when creating your SEO content. This allows you to make SEO references that work within blogs, articles or descriptions. You’re going to have to follow AP rules somewhat, but loosen restrictions so you will do better with SEO.
Write timeless material. Avoid writing about topics that are only good for the present time. It is important for readers to find your pieces interesting even if they are a little older. If readers can be satisfied with older material, they are probably going to want to read more of your new material too.
If readers can comment on your articles, you need to use the link attribute “no follow”. If a comment includes spam content or links to undesirable sites, web crawlers will automatically know not to follow such links. This prevents your site from linking to some spam sites, which can harm your site’s reputation.
Make sure your first paragraph is the best. Search engines and readers both tend to value the first paragraph more highly than the rest. Putting forth quality information in your lead paragraph will capture attention. Be interesting, but don’t be afraid to tease your readers a bit so that they keep reading. You want to make sure your readers read the whole article.
Become an avid reader if you want to become a better writer. Reading helps to increase your comprehension levels which will allow your writing to flow smoothly. By continuing to read, you are sure to boost your writing abilities. It is not important what you read, just continue to read anything available.
Take advice from gurus and so-called experts with a grain of salt. Because these people primarily earn their living by teaching article marketing to others, they probably aren’t running an article submission business themselves. That doesn’t mean that the advice they provide is faulty. Simply take their words with a grain of salt.
The title of the article is key, but so is the “title” tag in your HTML. It’s also important that the keywords you put in the title tag are relevant to your site. You also want to include a few tags that are original to your website, such as your website name, etc.
You can pay an online service to increase your article marketing visibility or do some research and increase visibility yourself. If you feel that you lack the necessary information to begin using article submission, you have come to the right place.