Article marketing is not only about writing. There are many ways to succeed with article submission without being a great writer. This article offers a variety of tips for developing an article syndication strategy for your business. Look for helpful guidelines on selecting writers and making this strategy work for you.
In return for newsletter sign-ups, provide a free report. You can write it or hire someone else to, but it will attract more email sign-ups. Pick a different topic for each article you write but focus on remaining relevant to your audience.
If you have a site that permits reader comments, it is good to utilize the “no follow” attribute. Whenever someone spams your site, web crawlers will know that this shouldn’t be followed because of the no follow attribute. This will prevent you from linking to spam sites that can and may negatively affect the reputation of your own site.
If you let readers post comments, make sure you use a “no follow” attribute for the comments. If a spammer posts links to sites without your permission, web crawlers will not follow a link automatically. This practice prevents you linking to sites which may and can affect your site’s reputation in a negative manner.
Write content that will do well for long periods of time. Try not to write about issues that are only relevant today; keep to topics that will stand the test of time. It is important for readers to find your pieces interesting even if they are a little older. If they are able to read older content and still be happy with it, then you have a better chance of them reading your newer content.
Your first paragraph must be the best one. The first paragraphs of an article are very important for both readers and search engines. Use some strong keywords and share some links in these paragraphs. Use that information as a prelude to denser content in the rest of the article. Instead, pique your visitor’s interest so that they will continue reading your article.
Don’t forget to include your call to action. As your article wraps up, you should be gently nudging your readers towards the next step they should take. If you want to send them to your website, for example, make the appropriate link prominent. Your potential customers are more likely to act if you have made it easy to see how to do so.
Make sure your material will be relevant in the future. Don’t write about things that will only hold true for right now. You want readers interested even if they read material from years ago. If older material still draws readers, you are likely to boost your readership further by adding newer material.
You can join a lot of different programs online and find ways to get started. So, if you are ready to learn all about the exciting world or article marketing, read on.