E-mail marketing does not seem to be as popular as before, but it is still a valuable tool. It is true that email solicitation is one of the earliest forms of Internet marketing, but it is far from passe. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. This article discusses some tips that can make email work for you.
Email only those you know. Most people treat email from unknown parties as spam. They’ll consider your email spam, defeating your marketing strategy. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
Make sure your emails are closely targeted. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Include subscription links in your emails so that your readers can pass them off to friends. This way your base will grow organically.
You should endeavor to make your emails seem as personal as you can. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
If you plan to tackle marketing via email, you need to know you have to have the permission from all those you wish to include on your email list. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
You should generate one crystal-clear message for every email that you send. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Focus on one topic per email and go straight to the point. A concise email shows respect for the time of your customers.
Do not send email to anyone who has not given you permission to do so. If you fire off unsolicited emails, the recipients are not likely to take you seriously. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
Design your email around a single specific message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Determine the one message that you need to get across in the email and focus on that idea. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
As you can tell, the good old marketing email is still an effective tool for your business. Taking the above into consideration, e-mail marketing can work for you, too. There’s no limit to the success you can achieve by implementing it.
There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in the Bronx , New York where you can make the most impact on children in the community.