Interacting with your customers will build your relationship with them, and, if they feel a connection to your brand, they will buy from you again. Email promoting is a smart way to accomplish that. Here are some tips on how you can use email promoting in your business.
If you wish to start marketing with email, make sure you have the permission of your recipients to send them messages. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Include special offers and promotions available only to recipients of your emails. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Additionally, having a referral rewards program will help you grow your customer and email base.
Ensure that you only email people who have opted in to your list. When you do a mass mailing to random recipients, they are often received in a spam filter. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
You should ask your customers to opt-in and then confirm they wish to receive your newsletter. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Avoid sending out important marketing messages too close to major holidays. Because people are not checking email as frequently around these times, your email is more likely to be ignored. Of course, there are always exceptions. These exceptions would include one day sales or other similar promotions.
Branding your business is essential, and should be incorporated in your marketing emails. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will help users recognize you and your brand.
It is important that you obtain subscriber consent before you begin emailing them. If you fire off unsolicited emails, the recipients are not likely to take you seriously. You may lose many of your customers, which is the total opposite of your marketing goals!
If you want to succeed in business, you need to have a good marketing plan. Marketing via email is a vital part of any business plan or marketing campaign. Use what you’ve learned in the above article to make your business successful and profitable.