Many people will automatically think “spam” when they hear about an email marketing campaign, and they will be turned off by the idea. It’s your decision to make an marketing via email message that is attractive to your customers. Read on to find great tips and secrets to create a campaign which works.
Do not ever send unsolicited emails to unsuspecting customers. Your emails may be marked as spam by people who are not interested in receiving them. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Focus on one idea with every email message. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Create the specific message using brevity and conciseness. Your customers will be pleased that they are not being bombarded with superfluous data.
Never send out emails that are unsolicited. Your emails will be considered as spams if you send them to people who did not sign up on their own. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Use A/B testing strategies when sending emails. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Try out new formats with your email. Always put the most important information and new offers on the top of your emails. Vary email formats regularly to determine which ones generate the most sales. Stick with what works. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Prior to contacting any of your customers through email, you should always get their permission to do so. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.
Keep in mind that the point of marketing, through email, is sales. What you want is for every email to entice the reader to buy. You can do this by writing an email that offers information on a new product, that expounds unexpected benefits of an old product or that promotes a special new promotion.
Your audience must be your focus as you take the knowledge you’ve gained from this article and build it into a campaign. What do they want to see? What reading material would interest them? How will you get sales based off of those desires? Use the information from this article to get your business moving.