When promoting your business through email, having a clear picture of a successful email message is essential. Your emails must reach your intended target and actually be read to be effective. Keep reading if you want to get the most useful tips around!
Use a couple of different subject lines to test which one has a better response. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Be consistent with your email layouts. Always make use of the same company color and logo in your email. Use a clear and legible font style. People will begin to recognize the emails that you send and look for them. For a business to be successful, it needs to be instantly recognizable, especially when it comes to email promoting.
Make all emails as personal as you possible. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. An example of this is including the reasons that they signed up for your emails if you know that information.
In general, do not send important marketing email on or around major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Keep in mind that there could be exceptions to this. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Utilize the least amount of graphics in your email as you can without making it look bland. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Also, a lot of these email programs may just send these emails directly to the junk folder if too many graphics are used.
Make use of A/B testing for variations on your subject lines. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
The importance of remembering to use branding in your marketing with email campaign can’t be understated. Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out, too. Doing so can help your readers to recognize your company instantly.
The information you have just learned can help save you from the spam filter and in fact help you make your business successful, but you have to apply them. Whether you integrate them into an existing campaign or start a new one, you’ll find that your reputation and profits increase greatly.