Before marketing with email, be sure that you know what you are doing. Avoiding spam folders is key to having the reader see your email, but how can you know if your messages are effective. Keep reading to find great advice.
Refrain from bombarding the inbox of your recipients with “Buy now!” the way you go about it. This spammy-sounding way of writing may cost you customers. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. You will create a better relationship with your customers and increase the likelihood of them utilizing your services or products.
Try using different techniques when you are marketing via email. Books are available in libraries and online. You may also be able to find workshops in your area that will help you learn more about email promoting.
Know your audience and be focused. Once you have a few readers, think of ways to encourage them to sign their friends up. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This method will have your list of email subscribers growing exponentially.
Subject Lines
Make use of A/B testing for variations on your subject lines. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
It is advisable to get permission from customers before contacting them by email. People will regard suspicious emails as potential spam and ignore or delete these emails. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Try not to overuse urgent language and phrases such as “Hurry!” or “Purchase immediately!” This is not a very effective approach. Customers may be put off by what appears to be “spam” at first glance. Your customers are well-aware that you are selling something, so it is more important to build a professional and ongoing relationship. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Make sure that your subscribers receive special articles that are only available via email. Also include exclusive offers on your services or products. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
It is smart to allow interested parties to double opt-in before receiving emails. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
As you can see from the article above, the advice given will help your email marketing campaign be successful, but that is only true if you stick to it. Use them for existing or new campaigns in order to increase success.
Make use of A/B testing for variations on your subject lines. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This can help you see which subject lines cause readers to open your messages and which get ignored.