If you have an email address, then more than likely you have encountered e-mail marketing in some form or another. Email marketing is a way that businesses can market to existing customers, as well as reach new customers, by email. If an e-mail marketing campaign is something you want to do, keep reading for some handy advice.
Any content you intend on emailing out should be proofread and edited. You need to make sure all emails and newsletters are correct. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. Click on every link in the email to make sure each functions as expected.
Use A/B testing to test out different combinations in your subject line. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Use an appealing, personal style as much as you can in your email messages. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Try out more than one email format. Always put the most important information and new offers on the top of your emails. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. When you have a layout that is very effective, stick with it. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
Create informative and entertaining content for your marketing via email campaigns, not just information about the items you sell. Make sure that your subscribers receive special articles that are only available via email. In addition, include an exclusive offer for your products. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
Target your audience. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Always provide a link to subscribe to your emails. This will help you to be sure that if someone passes the email on, the person reading it can sign up. This way your base will grow organically.
Most people today are familiar with marketing emails. It is the premier option for companies to get their offers and messages out to clients. While it can be effective, you must use it correctly, so keep what you’ve read here in mind to stay on track.